You will never use another whitening shampoo once you have used this one.
The shampoo works equally well on colors and is especially suited for coats containing colors other than white. The violet brightener counteracts yellowing on the fur and the optical brightener brightens all colors, enhancing the contrast between different colors in the coat.
Five carefully blended surfactants clean away all debris and rinse with ease leaving the coat shiny without the skin being stripped of all its natural oils.
The shampoo also contains a special pore cleansing agent which, according to the published scientific literature, will aid in the prevention and treatment of hot spots.